In order to be a leader on the web, your site needs to be available. Availability is essential, because without users having access to you and your organization, they don't have the opportunity to participate in your offerings. Improving your company’s availability is done through a variety of mixed marketing techniques executed in a strict scheduled initiative.
What do we really mean when we refer to something or someone as being available? It means that if someone was looking for you or your company, favorable content about your organization would be returned in their search results. Your company would be “available” for an opportunity.